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gay straza founded kai by creating an exotic white flower scent that she aimlessly yearned for in the market. after tirelessly working on her creation, a beauty editor in new york stopped her mid-stride to ask her where she could buy the fragrance she was wearing. this was a foreshadowing of events to come as now kai has become a staple for celebrities like jennifer anniston and reese witherspoon. her products are paraben, sulfate, phthalate, phosphate, & gluten free, cruelty free, vegan, and made with recyclable packaging in the usa.