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since 1774, birkenstock has been crafting premium quality slip-on shoes that are good for your feet. if you have a pair, you already know. if you don’t, pick any style and find yourself unable to wear the other shoes in your closet. in addition to the classics you know and expect, birkenstock has introduced 1774, an exclusive collection that reimagines the label’s icons in punchy new colors and premium materials. named after their founding year, 1774 reinforces birkenstock’s reputation as a purveyor of footwear tradition, innovation, and creativity. learn more about birkenstock 1774 here.