- NEW ARRIVALS
Last week, April Gargiulo, founder of the cult-favorite beauty brand Vintner's Daughter, sat down with our Director of Marketing Annabelle Gould to talk about her new product Active Treatment Essence, which is now available in our beauty section starting this week.
Sold out practically everywhere, the new Essence serum boasts serious results at a sustainable cost. Read ahead for Annabelle’s interview with April:
I come from a family of winemakers in Napa Valley, which opened my eyes to the transcending experience that can occur when high-quality ingredients are paired with exacting formulation methods — to me, this is the truest of luxuries. After I became pregnant with my eldest daughter, I realized that my “luxury” skincare products were packed with low quality and unsafe fillers that were not serving my skin well. As a result, I was inspired to create our first product, Active Botanical Serum, a face oil that delivered powerful, multi-correctional performance, uncompromising quality, and serious safety. My background in fine wine-inspired my unwavering commitment to world-class ingredient-sourcing and meticulous formulation methods. Active Botanical Serum was the first product to bring to life these extreme principles of quality and efficacy and Active Treatment Essence is the second. With it, we have double-downed on our commitment to deliver transformational results through the world’s most active botanicals and time-honored formulation methods.
We continue to be driven by the same commitment to unparalleled efficacy, uncompromising quality, and 100% safety. This is the same north star that we have had since day one. It does not change no matter what bright and shiny objects come along. There is a discipline you must-have when you want to achieve the very best. This is something we undertake with equal parts of joy and rigor.
With Active Botanical Serum I sent an email from my personal account to 130 friends and family members. That was the full extent of the “launch”. Still today, we have never paid for any marketing and have gratefully grown solely on the strength of our products and word of mouth. With the launch of Active Treatment Essence, our mailing list had grown considerably and press attention had as well. We were lucky to have been featured in Vogue, Elle, Goop, Bazaar, Glamour and so many more incredible magazines, websites, and blogs. Since our launch in March Active Treatment Essence has sold out 3 times. We are having a hard time meeting demand because of our sourcing and production methods. Every bottle of Active Treatment Essence takes 35 days to produce which does not include the months of sourcing we go through and the weeks of testing we do to ensure our standards of quality are met. It is an incredible time-honored process and one that we lovingly refer to as moving at “The Speed of Quality.” Selling out is a champagne problem to have I realize, but it is something we are working on correcting - without compromising any aspect of our formula of course.
What could be more sustainable than to use less? This is one of the ways we approach caring for our planet’s resources. We believe in fewer, but better quality and better crafted products that do more. Additionally, Active Treatment Essence, like Active Botanical Serum is made from 100% natural ingredients that have been sourced from conscious growers and producers around the world. We aren't only thinking about the environment when we source, but we are also thinking about our product's impact on the communities where we source. We want to make a positive difference in all the lives we touch.
Our nutritional skincare is good for all skin and all people. Just like all of our different bodies thrive off the same nutrients, so does our skin. By focusing on the foundation of skin health, nutrition, we are able to create universally effective products that everyone can benefit from. Active Treatment Essence delivers complete water-soluble nutrition and Active Botanical Serum delivers complete oil soluble nutrition. Together, they provide optimal nutrition, deep hydration, and multi-correctional moisture. This is how all skin becomes its most balanced, healthy and youthful.
Morning and night, after cleansing you will apply ⅓ of dropper to the face, neck, and chest using our Push/ Pat Method. Follow with 5-6 drops of Active Botanical serum. Voila! In two simple, yet powerful steps you have given your skin everything it needs to be it is very best.
I love this question because this single product can replace so much and also deliver so much of what you didn't even know you needed. It is your complete water-soluble nutrition, your deep hydration, Hyaluronic, Vitamin C, Plant Stem Cell (collagen production), Pre/Probiotics, Exfoliator, Antioxidant, and toner. And all of these incredible performance-driven actives are in the formula in the most optimal percentages to drive transformative and lasting results.
new york fashion week has begun, and we're already coveting pieces from some of our favorite vendors. see below & shop current collections from each online & in store now!
Marla Aaron recently moved from a home office to a space in the Diamond District on 47th Street—where she used to spend her lunch breaks.
At the time, she was collecting antique jewelry and starting to make some of her own pieces. Fast forward to 2019, six years after she left her previous career to launch her eponymous line in 2013, and she’s recently moved from a home office on the Upper East Side to 47th Street, where she’s no longer a lunchtime hobbyist. She has a studio and showroom and has almost finished securing a third space to house her rapidly growing brand.
New Marla Aaron pieces made from Fordite, pictured over a chunk of the material, which consists of layers of solidified automotive paint.
A self-described lifelong “frustrated product designer,” Marla makes jewelry that is both formally beautifully as well as fully functional—from her original lock design to her Gimmel rings, which feature interlocking bands that separate to reveal a hidden, inscribed message. “When I saw that I could morph the lock in a lot of ways, I knew there was the possibility to do a lot more,” Marla says of her signature lock design that launched her company, which now includes over five-hundred unique pieces. Recent iterations of the lock include one made using Fordite (layers of old, hardened automotive paint from Ford factories in Detroit, pictured above) and one featuring stones gathered from around New York City.
Marla pictured in front of her vending machine at the Brooklyn Museum.
Since 2016, she’s run the #lockyourmom project, which sends special edition silver baby locks to single mothers just before Mother’s Day. As Marla explains on her site, "We do this because I was a single mom when my son was small. Then I met my husband and together with our children we made a family. Being a single mom was the most difficult time in my life . . . I remember that feeling and I want to give back in a small personal way."
There's also the Marla Aaron vending machine (which is exactly what it sounds like). It's traveled to the Brooklyn Museum and the William Vale Hotel, and most recently, it was in residence at the MZ Wallace store in SoHo this past February. The machine’s monitor played a special film Marla produced for Valentine's Day, featuring children collaboratively reading Shakespeare's Sonnet 130. Marla also traversed the city with several members of her staff, handing out copies of the sonnet printed on small sheets of paper. All of this was done with refreshingly little branding and simply in celebration of love—no jewelry is featured in the video, and it was a last minute decision to even include Marla's logo on the back of the printed poems.
Since the brand’s inception, Marla has used the verbiage of "jewelry and objects,” and while she has yet to offer any objects that aren't meant to be worn, this pursuit seems to be on the horizon—no doubt they will be equally as gorgeous and functional as all her current offerings.
We love Marla’s line both for its its unique, thoughtful craftsmanship and many customizable combinations, as well as the spirit with which she does everything.