los angeles and denim go hand in hand. after working in the la denim industry for 19 years, cqy founder and die-hard lakers fan samuel ku is more than a little invested in seeing his hometown keep its reign as perhaps the most important city in the world as it pertains to denim. cqy’s mission is to keep the heart of denim beating in los angeles. they design and produce high quality jeans that are sustainability-focused and made in la. but there’s more to cqy than just good jeans. so what does this mean exactly? you get a gorgeous pair of jeans made with the finest los angeles craftsmanship, good-for-the-planet materials and production practices, and a price tag that saves you close to 40%. that’s a big win for everyone involved.