Director of Marketing
Start date: April 18, 2022 (ideal)
Employment type: full time
Reports to: owner/founder
Direct Report: creative operations associate
Location: preferable to be located in Charlottesville, VA; possible to be regionally remote
About The Company
Founded in Charlottesville, Virginia in 1994 by UVA A School grad Amy Gardner, Scarpa offers a distinct selection of women’s clothing, footwear, accessories, and beauty from established and independent designers. Initially a shoe store, Scarpa has evolved over the last 28 years into a full-service specialty shop, supported by our steadfast guiding principles; we choose items for their thoughtful craftsmanship, smart design, and timelessness. Our buyers seek to offer fresh ideas for our customers’ wardrobe and lifestyle at the intersection of pretty and interesting.
Female-founded and operated to this day, Scarpa is poised for tremendous growth. We pride ourselves on retention of great talent (most employees have been at Scarpa for 5+ years!) and creating a joyful and rewarding work environment.
:: You are a strategic and analytical thinker who sees the big picture, but also gets into the details.
:: You enjoy partnering with other teams to successfully meet your goals.
:: You are an organized self-starter, asking for help when needed but ultimately owning your initiatives start to finish.
:: You are a positive, clear communicator who is also comfortable with taking feedback.
:: You love numbers, making sense of data, and Excel formulas bring you joy.
:: You like to have fun at work solving problems and collaborating with co-workers.
:: You understand that a small business means a fast-paced environment and sometimes wearing many hats.
:: You understand the Scarpa brand
About The RoleScarpa is looking for a Director of Marketing to help lead our growth and success across all channels. In this role you will:
:: Use data to drive overall strategy to meet specific growth goals
:: Provide regular reports on project/sales progress and Marketing budget(s)
:: Conceptualize and execute marketing initiatives across all channels (.com, social media, advertising, SEO, email, print, events, etc.) that will increase the share of business driven by online sales.
:: Apply a design thinking approach: test and learn to quickly understand what works for our business and brand; apply learnings to build a sustainable marketing strategy.
:: Identify and build media/PR partnerships in support of growth strategy
:: Manage in-store events and social media
:: Work closely with the Creative Director to insure all editorial content is in line with our brand and marketing strategy
:: Manage the Creative Operations Associate
:: Lead and coordinate projects with the Marketing Team which includes the Creative Director, Creative Operations Associate and Photoshoot Manager
Qualifications & Experience
:: 4+ years of marketing/business development experience with a focus on data-driven e-commerce strategy and execution preferably in a fashion, retail, beauty and/or wellness industry; start-up experience is a plus.
:: Experience managing a website/marketing initiatives + SEO in a high-end retail business model with experience planning across multiple sales channels (eCommerce and retail).
:: Thrives in a highly collaborative, fast paced work environment; must be able to establish priorities and be flexible in an ever-changing environment.
:: Ability to scrub and synthesize large amounts of data, strong knowledge of Excel/Google Sheets is preferred.
:: Bonus points for experience working in Adobe Creative Suite, MailChimp, Shopify and/or Graphic Design.
:: Compensation: Competitive Market Salary
:: Benefits: Health benefits package and generous paid time off.
:: Perks: Generous Scarpa discounts, special offers with brand partners, and a beautiful work space in central Charlottesville, VA.
:: Core values: kindness, authenticity, team work, and joy.
:: Type of Hire: This is a Full-Time Exempt Staff position. Other candidates, consultants and part time applicants will be considered, pending fit and qualifications.
:: Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
:: Application Requirements: All applicants will be reviewed through LinkedIn submission.
:: Candidate Requirements: Applicants must have US work authorization.
Scarpa is an Equal Opportunity Employer. Scarpa does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.