Named for the Latin root for love, AMO was founded in 2014 by and for denim lovers. industry veterans Kelly Urban and Misty Zollars sought to fill what they observed as a void in the market. “We couldn’t find the jeans we wanted to wear," both stated. “We wanted that vintage look, but also wanted a jean that fit perfectly, and felt good on.” Read our feature on AMO on our blog.

ranger short - tobacco
easy cargo pant - olive
l/s babe tee - pink stripe tie dye
amo puff sleeve sweatshirt - orchid
amo ranger pant - surplus
babe jean - true blue
scoop neck tee - sherbet tie dye
flutter tee - white