- New Arrivals
Named for the Latin root for love, AMO was founded in 2014 by and for denim lovers. industry veterans Kelly Urban and Misty Zollars sought to fill what they observed as a void in the market. “We couldn’t find the jeans we wanted to wear," both stated. “We wanted that vintage look, but also wanted a jean that fit perfectly, and felt good on.” Read our feature on AMO on our blog.