Meet Julia Wills and Alex Kummerow— the founders of Herbivore Botanicals, which began in their Seattle kitchen 6 years ago and has quickly become a standout brand in the natural skincare landscape.
Herbivore's formulas are pure and highly concentrated; every ingredient is included for a specific, therapeutic reason. From French pink clay to Brazilian gemstones, Herbivore's treatments combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.
Julia and Alex also craft their offerings with a little indulgence in mind. They believe daily bathing and skincare rituals should be enjoyable. Thoughtfully designed packaging and seductive scents, colors, and textures enforce this mission. We spoke with Julia and Alex about their dynamic brand.
Could you tell us a bit about your background and how Herbivore was born?
Julia: We are a married couple who started Herbivore from our kitchen 6 years ago. At the time we started we had just moved in together. Neither of us had the intention of starting a business. We just realized that we had a lot of fun making things together and Herbivore was born. We are both really interested in design and have always had just as much fun designing packaging and styling photographs as formulating products so I think that gave us a strong brand identity from the start.
What does your working relationship look like? Are your roles clearly differentiated or is it always pretty collaborative?
Alex It’s definitely very collaborative - we rarely work on our own. We are both very passionate about the brand and naturally talk about it all of the time since we are always together. It’s great. There is no business formality that needs to exist between us and no judgement with even the craziest ideas. We can just be hanging out in a park chatting and we may come up with our next big idea.
What do you find is the most versatile ingredient across your products?
Alex: Jasmine essential oil. Julia thinks everything is better with Jasmine and I agree!
How do you all spend days off?
Julia: We love being outside and in the sun. Living in Seattle that can be tough in the winter time. So, we fled to Kauai this winter - we’ve pretty much been living here for the past 3 months just soaking it up. We do a lot of beach days.
Which of your products do you all use most often?
Alex: We use them all, but the one we use most is probably Rose Hibiscus Face Mist. We go through it like crazy, it's pretty hard to keep it in stock around our house.
Who would play each of you in a movie?
Alex: Brad Pitt, circa Legends of the Fall, of course.
Julia: Julia Louis-Dreyfus
Your line seems to have grown steadily since you launched in 2011. What’s on the horizon in the next few years?
Julia: Natural cosmetics is on our horizon and of course, more skin care!